The Financial Times have noted this weekend that "Big Tobacco is turning into Big Nicotine."

What do you think?

Palantir Technologies currently has a vending machine in its Washington, D.C., office, with nicotine pouches free for anyone 21 and older.
Industries including Media, Finance, Big Law, and Technology have users in professional roles choosing to use Nicotine pouches for increased concentration.

As a former smoker (many decades ago now,) I can appreciate the draw: caffeine and nicotine together lead many people to note their concentration is improved for hours. I know this worked for me when the days exceeded 18 hours or more straight. And pouches are noted to have lower negative health impacts as compared to smoking a cigarette.

The Financial Times have noted this weekend that "Big Tobacco is turning into Big Nicotine."

British American Tobacco (owner of pouch brand Velo) shares have risen over 90% in the past two years, and with a market cap of £92 Billion are now the 6th most valuable company in the UK. Certainly a well designed pouch that removes unnecessary chemicals and additives can cause less harm than smoking. I support thoughtful technology that can help people to reduce harm. It wasn't that long ago that people were chain smoking in offices (especially in Media, Entertainment, and Finance for example.)

Will other companies follow in the footsteps of Palantir and Silicon Valley Tech in offering this amenity in their offices?

How well does your Strategy address changing trends and social norms?

Strategy is Mastery.